Savoring Success: How GiGi’s Restaurant Boosted Sales with Text Message Marketing using Mautic

Ever wonder how a local restaurant increased their sales by 30% without breaking the bank? Meet GiGi’s Restaurant, where a simple shift to text message marketing changed everything

The Story Behind the Success

GiGi’s was like many restaurants you know – great food, loyal customers, but struggling to keep seats filled consistently. Their promotional flyers often ended up in recycling bins, and email newsletters got lost in spam folders. They needed a direct line to their customers’ attention.

Enter Smart Text Marketing

Working together, we implemented a text message strategy that felt less like marketing and more like a friend sharing great news:

• Birthday Surprises: Automated messages with special birthday offers that saw an 82% redemption rate
• Last-Minute Deals: Filling quiet nights by sending targeted happy hour promotions
• VIP Early Access: Giving loyal customers first dibs on special event bookings

The Secret Sauce? Mautic’s Smart Technology

Here’s what made it work:

🎯 Smart Targeting

• Messages reached the right people at the right time
• Each customer received personally relevant offers
• No more spray-and-pray marketing

⚡ Automation That Feels Human

• Birthday wishes sent right on time, every time
• Special occasion reminders that didn’t feel robotic
• Seamless integration with their existing systems

📊 Results You Can Count

After 6 months:

• 25% more repeat customers
• 30% increase in overall sales
• 50% message open rate (try getting that with email!)
• 82% of birthday offers redeemed