What Is text marketing in your website?

How Text Marketing Works:

Choose a Platform: Select a user-friendly text message marketing service to manage campaigns and subscriber lists.

Build Your Audience:

• QR Code Sign-up: Display a QR code in-store for customers to easily opt-in.
• Keyword Sign-up: Promote a unique keyword (e.g., “SUNNYCAFE”) for customers to text and join the list.

Craft Effective Messages:

• Weekly Promotions: Send exclusive deals, like Sunny Side Up Café’s weekday offers.
• Event Reminders: Notify subscribers about upcoming events, such as themed brunches or live music nights.

Case Study: Sunny Side Up Café

• Challenge:
  • Low foot traffic on weekdays
  • Limited customer engagement
• Solution:
  • Implemented text marketing service
  • Built an audience through QR code and keyword sign-up
  • Crafted effective messages (weekly promotions and event reminders)
• Results:
  • 25% increase in weekday foot traffic
  • 30% rise in sales
  • Improved customer engagement (95% open rate, 20% response rate)

Common Use Cases:

• Retail & Sales Promotions: Weekly deals and limited-time offers drive sales and foot traffic.
• Event Reminders: Timely notifications ensure customers don’t miss out on special events.

Getting Started:

• Identify Business Needs: Recognize the importance of targeting specific goals, like Sunny Side Up Café’s weekday slow periods.
• Campaign Registry and Compliance: Ensure compliance with best practices, maintaining a positive sender reputation and high deliverability rates.